AI Is Changing the Game—Literally and Figuratively

Hi There, Changer-Makers!

AI isn’t just a buzzword—it’s a battlefield. Enterprises are racing to deploy AI in ways that actually deliver ROI, while some are still figuring out if AI is a tool or just an expensive distraction. Today, we’re covering:

• How to actually win at AI (instead of just playing along)

• Sony’s AI-powered PlayStation characters and the rise of AI in entertainment

• How FIS is bringing AI to corporate finance with Treasury GPT

• What Coca-Cola learned from deploying generative AI in the real world

Let’s get into it.

Winning at AI: Play Offense, Not Defense

AI isn’t a passive trend—it’s a strategic advantage. Here’s your playbook on how your enterprise can stop reacting to AI and start leading the game.

Key Takeaways for Enterprise AI Leaders:

• Own your AI narrative. AI isn’t something you “adopt”—it’s something you shape to fit your business model and competitive edge.

• Pilot with purpose. Don’t just throw AI at random problems. Identify high-impact use cases and start small.

• Data quality is everything. AI is only as good as the data it’s trained on. Bad data = bad decisions.

• Upskill your workforce. AI is only disruptive if your team doesn’t know how to use it. Training employees is just as important as deploying AI itself.

Companies that actively shape their AI strategy will thrive. The ones that sit back and “see what happens”? Not so much.

Sony’s AI-Powered PlayStation Characters (and What It Means for Business AI)

Sony is testing AI-driven PlayStation characters, letting NPCs (non-playable characters) think and respond like real people. This is both a gaming innovation and a sign of where enterprise AI is headed.

Why This Matters Beyond Gaming:

• AI-powered personalization is the future. Whether it’s customer service, virtual training, or digital assistants, businesses are moving toward AI that can adapt and interact dynamically.

• Enterprise AI is following suit. Microsoft and NVIDIA are investing in AI-driven simulation and virtual agents, signaling that AI-powered interactions will soon extend into business applications.

• Automation is evolving. AI isn’t just about automating tasks anymore—it’s about creating interactive, intelligent experiences.

If AI can bring video game characters to life, imagine what it can do for enterprise chatbots, digital twins, and AI-powered sales assistants.

FIS Rolls Out Treasury GPT: AI Meets Corporate Finance

Financial services giant FIS just launched "Treasury GPT," an AI-powered assistant designed to streamline corporate treasury management—all built in collaboration with Microsoft AI.

What This Means for Enterprise AI Adoption:

• AI is entering high-stakes decision-making. Treasury GPT helps CFOs analyze cash flow, optimize liquidity, and manage financial risk—tasks once exclusive to human expertise.

• Enterprise finance is ripe for automation. AI isn’t just making chatbots—it’s handling complex financial modeling and forecasting.

• Partnerships with AI giants are accelerating adoption. More companies are leaning on Microsoft, Google, and OpenAI to integrate AI, rather than building in-house.

This is a signal that AI isn’t just about marketing and customer service—it’s moving into core financial operations, risk management, and business strategy.

What Coca-Cola Learned From Its AI Experiment

Coca-Cola has been experimenting with generative AI—and they’ve learned some hard lessons. Unlike the hype cycle we’ve seen from other brands, they’re openly admitting that AI isn’t a magic bullet.

Key Insights for Enterprises Deploying AI:

• AI enhances creativity—it doesn’t replace it. Coca-Cola found that AI-generated campaigns worked best when combined with human creativity, not as a standalone solution.

• Brand trust matters. Consumers were quick to spot generic, AI-generated content, which means brands can’t afford to let AI dilute their identity.

• AI ROI isn’t immediate. Coca-Cola sees AI as a long-term investment—meaning businesses need patience and iteration before AI delivers measurable value.

This is a crucial reminder: AI isn’t plug-and-play. It requires strategy, iteration, and balance between automation and human expertise.

TL;DR (Too Long, Didn’t Robot):

• Winning at AI requires an active strategy—not just adopting the latest tools.

• Sony’s AI-driven PlayStation characters hint at the future of AI-powered interactions in business.

• FIS is bringing AI into corporate finance with Treasury GPT, showing AI’s growing role in high-level decision-making.

• Coca-Cola’s AI journey proves AI isn’t a shortcut—it’s a tool that requires thoughtful integration.

The AI revolution isn’t about tech alone—it’s about how well enterprises execute.

Stay sharp,

Cat Valverde
Founder, Enterprise AI Solutions
Navigating Tomorrow’s Tech Landscape Together